By Anna Regidor  (July-August)—Advertising is big business. A 30-second commercial on television can cost as much as P250,000 if aired during primetime (8-11 p.m.). The higher a show’s ratings are, the more expensive its advertising slots are and the more revenue it generates for the network. AGB Nielsen is the Philippines’ largest market research […]

By Albino C. Gamba Jr. (July-August)—How safe is your buko water? Buko beverages are prepared manually, making them vulnerable to contamination of pathogens or disease-causing microorganisms, says Dr. Alonzo A. Gabriel, an associate professor at the Department of Food Science and Nutrition of the UP College of Home Economics. “The highly manual nature of the […]

By Mariamme D. Jadloc, images by Leonardo A. Reyes and Kevin Brandon E. Saure (July-August)—A new personality test reveals that people with the “bahala na” attitude have “high emotional instability and are not used to planning their tasks and activities.” In addition, “init ng ulo” or anger hostility “borders between high emotional instability and concern […]

By Mariamme D. Jadloc (JUN. 26)—The Jan.-Jun. 2014 issue of“Humanities Diliman” is now online. The year’s first issue of the semi-annual journal on Philippine humanities features five articles about “the conceptual relationship of words in the world and the significances and meanings that motivate that link,” issue editor Jose S. Buenconsejo writes in the Editor’s […]

  By Mariamme D. Jadloc (JUN. 6)—This year’s first issue of “Social Science Diliman” (January-June 2014) is now online. Eight entries can be found in the January-June 2014 issue comprising five articles, two reviews and an appreciation piece by Carolyn I. Sobritchea on Professor Emeritus F. Landa Jocano.  The current issue is edited by Eulalio R. […]

(JUN. 2)—“Science Diliman: A Journal of Pure and Applied Sciences (Science Diliman)”  (“Science Diliman”) Volume 26, Number 1 issue is now available. One of the official journals of the Office of the Vice Chancellor for Research and Development, “Science Diliman” is a Category A-2 journal declared by the Commission on Higher Education (CHED).  As earlier […]