Stat Speaks: Optimal Allocation of Marketing Investments Using Marketing Mix Modeling -

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10:00 AM - Aflatoxin Mitigation in Peanuts: Plant Pathology in Action

11:00 AM - UPPI at 60: Commemorative Lecture Series

2:00 PM - World Expert Lecture Series: Application of Biomarkers and Stable Isotopes in Archaeology

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8:30 AM - Publishing for Impact: New Lessons and Lessons Relearned

12:00 PM - Beyond Latay, May Saysay: Post-Field Insights on the Samar Field School 2024

2:00 PM - World Expert Lecture Series: Application of Biomarkers and Stable Isotopes in Archaeology

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2:00 PM - The Social Weather Surveys of Economic Well-being 1983–2024

2:00 PM - World Expert Lecture Series: Application of Biomarkers and Stable Isotopes in Archaeology

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2:00 PM - World Expert Lecture Series: Application of Biomarkers and Stable Isotopes in Archaeology

2:00 PM - Elwood Perez Masterclass in Actual Filmmaking

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9:00 AM - Movement of Goods in Ecozones: Managing It to Increase Efficiency and Productivity

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8:00 AM - Asian Regional Summit and Philippine National Conference on the BIICL Global Toolbox on Corporate Climate Litigation

2:00 PM - RI 101: Introduction to Research Integrity

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8:00 AM - Asian Regional Summit and Philippine National Conference on the BIICL Global Toolbox on Corporate Climate Litigation

8:30 AM - UPD COE Book and Electronic Resources Fair

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8:30 AM - UPD COE Book and Electronic Resources Fair

12:00 PM - Rakrakan sa Rockshelter: Dewil Valley Field School 2024

1:00 PM - So Help Me, God: Faith as a Platform for Governance Reform, Innovation and Transformation

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2:00 PM - Elwood Perez Masterclass in Actual Filmmaking

3:00 PM - Achieving Net-Zero Targets in Canada Through Alloy Design

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9:00 AM - LINANGAN: Teaching Gender and Sexuality: Notes from SOSC 3 and Pan Pil 19

9:30 AM - Genetic Landscape of an In Vivo Protein Interactome

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1:00 PM - IBON 2024 Midyear Birdtalk

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12:00 PM - Prekondisyon sa Taglamig: Mga Unang Balasa ng Anti-Komunistang Publikasyon, Engkuwentro, at Bukluran sa Indonesia at Pilipinas sa Panahon ng Cold War (1950–1966)

2:00 PM - Gender and Social Class in Marital Breakdown: Divorce Stories of Filipino Migrant Women in Belgium and the Netherlands

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9:00 AM - Artificial Intelligence (AI) and Philippine Elections Decoded: A Stakeholders Forum and Consultation Dialogue

2:00 PM - Diving Into the Unknown: Causes and Consequences of the Unsuspected Intraspecific Genome Size Diversity of Marine Organisms

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9:00 AM - Human Rights Education in the Philippines: Status, Challenges, and Future Directions

3:00 PM - A Regression Analysis of Occupational Choice of Filipino Workers

6:00 PM - The Museum of Migration and Memory: Thinking With Ocean

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8:00 AM - Basic Molecular Biology Techniques Training

8:00 AM - Anti Rabies Vaccination Program

8:30 AM - La Historia Olvidada: Filipinas-Mexico 2024

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4:00 PM - Resilience Live: Exploring Geoheritage for Resilience Building

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9:00 AM - Hamon ng Himig 2024

10:00 AM - Radiopharmaceutical Agents for Imaging and Selective Ablation of Tumors

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9:30 AM - The Philippine Local Government Election Dataset Project: Electoral Competition and Local Fiscal Governance

6:00 PM - Himigsikan sa UP Diliman

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10:00 AM - Vietnam’s Strategy: Power Rivalry, China’s Diplomacy, and Economic Relations

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3:00 PM - Make A Guess: A Field Experiment on Academic Performance

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Stat Speaks: Optimal Allocation of Marketing Investments Using Marketing Mix Modeling

When

November 26, 2024

4:00 pm - 5:30 pm

The colloquium “Optimal Allocation of Marketing Investments Using Marketing Mix Modeling” will be held on Nov. 26, Tuesday, 4:00–5:30 p.m., at Room 431, UP Diliman School of Statistics (STAT) and via Zoom.

Gregory Paul Rozal, PhD, a principal analyst and data scientist at Saatva, is the resource speaker for this colloquium.

To join, register at https://bit.ly/Colloquium-2024-11-26.

The event is organized by STAT as part of its colloquium on the statistical sciences.