As part of its 50th founding anniversary celebration, the UP Diliman (UPD) College of Media and Communication (CMC) Department of Communication Research (DCommRes) conducted the inaugural SANAY 2025 Bootcamp (SANAY).
SANAY is a three-day training seminar and workshop on research instrumentation and big data analytics handled by the department’s research laboratories intended for faculty, researchers, and students of higher education institutions.
Participants came from Albay, Batangas, Benguet, Cavite, Cebu, Ilocos Norte, Laguna, Misamis Occidental, Misamis Oriental, Pampanga, Quezon, Rizal, Samar, Baguio, Manila, and Quezon.
In her welcome remarks, CMC Dean Ma. Diosa Labiste said talks on the flood control project issue have accelerated the “lingering crisis of disinformation, on which information is twisted and re-configured according to the dictates of those in power. In other words, the public does not possess the cognitive resources to find out the truth behind these claims. The kind of truth which is backed by facts, solid evidence, and from where reliable insights and opinions can be drawn from.”
Labiste then underscored the necessity of research as it is a tool in finding truth and “research training is laying the groundwork for social transformation.”
In his keynote address, Jon Benedik A. Bunquin, PhD, an assistant professor at DCommRes, described media as “technologies, means of production, and as environments. Under environments are three clusters: media and its materiality and functions, media and its societal and institutional role, and media as a dynamic and evolving environment.”
At SANAY, the Filipino Communicative Experience Laboratory conducted focused training on areas of instrumentation as the Philippine Media Monitoring Laboratory facilitated emerging communication research methodologies.
SANAY is composed of publication (primer handbook), organization (Philippine Association of Communication and Media Research Inc.), and events (teacher-training, communication research conversations, Communication Research International Conference, and National Communication Research Conference). It is a component of DCommRes’ SALIK, a hub for excellence in communication and media research.
SALIK Administrator Ma. Aurora Lolita Liwag-Lomibao said the other three components are SURI (department’s research laboratories); HANAY, the research repository where digital copies of Philippine research reports, are stored; and UGNAY (research communication) where linkages or networks are formed.
SANAY attendees pledged collaboration among themselves and their tertiary institutions “to forward communication research principles, procedures, and pedagogy.”
A DCommRes’ research extension initiative supported by the UPD Office of the Chancellor and the UPD Office for Initiatives in Culture and the Arts, SANAY was held from Oct. 23 to 25 at the Plaridel Hall.
