Toyota in the Philippines: 30 Years and Beyond in Nation-Building

The UP Asian Center will be holding a lecture and book launch, “Toyota in the Philippines: 30 Years and Beyond in Nation-Building” on 17 December 2020, 2-4 pm (Philippine time) via Zoom. The event is free and open to the public, but participants must have an authenticated Zoom account (sign-in required).



Joefe B. Santarita

Nation building is the process of constructing or structuring a national identity to unify the people so that the country remains politically, economically and socially stable. It is sustained by three distinct sectors—political leadership, civil society, and business—which work together to drive the process forward.  Business, after all, uses skills, expertise, and commercial activities for broad social benefits, and thus engages in critical citizenship.

The lecture will discuss the book’s guiding theoretical framework on the role of business in nation-building, including the work of Mathur and Khambi on the automobile industry. Mathur and Khambi assert that the contributions of the automobile industry to technology and value creations manifest in the following: generating government revenue, creating economic development, fostering research and development (R&D) and innovation, and encouraging people development. These are echoed in the interrelated factors that define citizenship in the context of business: contribution to growth in the real economy, the way the company does business, and support of communities. Considering the efforts made by Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy, it cannot be gainsaid that Toyota Motor Philippines Corporation has made an impact.


Toyota in the Philippines: 30 Years and Beyond in Nation-Building explores the efforts of Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy.

Offering a case study on the role of business in nation-building, the book features several chapters on TMP’s contributions to economic development, research and innovation, and people’s development.


In a talk show-style segment, panelists-chapter contributors will speak briefly about their respective essays and field questions from the audience.

Toyota in the Philippines: Pillar of Nation-Building
          Joefe B. Santarita

Toyota in the Philippines
David T. Go

Toyota: A Major Driver of Philippine Economy
Joefe B. Santarita

Toyota Way and Philippine Business Culture
Emerlinda R. Roman

Toyota Motor Philippines and Education
          Sergio S. Cao

Toyota Motor Philippines Foundation: Championing Social Upliftment and Nation-Building through Public Service
Noel Christian A. Moratilla

Toyota in the Philippines: Towards Harmony with Nature
Michelle R. Palumbarit

Towards Cross-Cultural Understanding: The Contributions of Toyota Motors Philippines to Culture
Ariel C. Lopez

Examining Corporate Citizenship in the Context of Toyota-Asian Center Partnership
           Joefe B. Santarita



      • When registering for the webinar, use the same email address that you use for your Zoom account.
      • If your registration is successful, you will receive a confirmation email containing the link to join the webinar. Please do not share that link.
      • Attendance is first-come, first-served. The webinar can only accommodate 500. A live stream will be generated only if attendance exceeds 500. In this case, a link to the livestream will be posted on this page.

Webinar Proper

      • If you have difficulty logging in, log in first to your Zoom account and only then should you click the “join link.”
      • Please send questions via the Q&A panel. You may choose to remain anonymous. The moderator and/or the main speaker will choose from the questions and answer them during the Open Forum. Please note that time constraints may not allow us to respond to all queries.
      • The host(s) reserves the right to remove participants who send rude, inappropriate questions or message.


For inquiries, please email

Posted: December 14, 2020 16:04