The UP Asian Center will be holding a lecture and book launch, “Toyota in the Philippines: 30 Years and Beyond in Nation-Building” on 17 December 2020, 2-4 pm (Philippine time) via Zoom. The event is free and open to the public, but participants must have an authenticated Zoom account (sign-in required).
INDUSTRY AND NATION-BUILDING: THE CASE OF TOYOTA MOTOR PHILIPPINES CORPORATION | LECTURE
Joefe B. Santarita
Nation building is the process of constructing or structuring a national identity to unify the people so that the country remains politically, economically and socially stable. It is sustained by three distinct sectors—political leadership, civil society, and business—which work together to drive the process forward. Business, after all, uses skills, expertise, and commercial activities for broad social benefits, and thus engages in critical citizenship.
The lecture will discuss the book’s guiding theoretical framework on the role of business in nation-building, including the work of Mathur and Khambi on the automobile industry. Mathur and Khambi assert that the contributions of the automobile industry to technology and value creations manifest in the following: generating government revenue, creating economic development, fostering research and development (R&D) and innovation, and encouraging people development. These are echoed in the interrelated factors that define citizenship in the context of business: contribution to growth in the real economy, the way the company does business, and support of communities. Considering the efforts made by Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy, it cannot be gainsaid that Toyota Motor Philippines Corporation has made an impact.
ABOUT THE BOOK
Toyota in the Philippines: 30 Years and Beyond in Nation-Building explores the efforts of Toyota Motor Philippines Corporation in terms of its core business activities, its social investment and philanthropy, and its engagement in public policy.
Offering a case study on the role of business in nation-building, the book features several chapters on TMP’s contributions to economic development, research and innovation, and people’s development.
BOOK CHAPTERS
In a talk show-style segment, panelists-chapter contributors will speak briefly about their respective essays and field questions from the audience.
Toyota in the Philippines: Pillar of Nation-Building
Joefe B. Santarita
Toyota in the Philippines
David T. Go
Toyota: A Major Driver of Philippine Economy
Joefe B. Santarita
Toyota Way and Philippine Business Culture
Emerlinda R. Roman
Toyota Motor Philippines and Education
Sergio S. Cao
Toyota Motor Philippines Foundation: Championing Social Upliftment and Nation-Building through Public Service
Noel Christian A. Moratilla
Toyota in the Philippines: Towards Harmony with Nature
Michelle R. Palumbarit
Towards Cross-Cultural Understanding: The Contributions of Toyota Motors Philippines to Culture
Ariel C. Lopez
Examining Corporate Citizenship in the Context of Toyota-Asian Center Partnership
Joefe B. Santarita
WEBINAR GUIDELINES
Registration
Webinar Proper
INQUIRIES
For inquiries, please email asiancenter@up.edu.ph.