Unlike its military component, Imperial Japanese propaganda arm at the beginning of the Pacific War, despite having been composed of the country’s best civilian writers and artists, was hugely underdeveloped if compared to its counterparts in other countries, as exemplified by Germany, Russia, and the United States. The paper explores some of the problems it encountered in 1942 colonial Philippines particularly in relation to the wide linguistic gap that involved several languages. Highlighting two key concepts, or sound-images as referred to by Saussure, utilized by Japanese propaganda, the paper attempts to historicize and analyze the complex political relations in wartime context through the seemingly minor arena of discourse.
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