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CBA changes name


Cesar E.A. Virata

(April 19)—The UP College of Business Administration (CBA) is now the Cesar E.A. Virata School of Business University of the Philippines.

The renaming of the college was approved by the Board of Regents at its 1287th meeting on April 12.  

According to excerpts of minutes of the meeting, “Virata has served UP, the Philippine government and the country for many years and with clear distinction.”

Virata served as CBA Dean from 1960 to 1967. He also held other key government positions including as the country’s Prime Minister (1981-1986) during the term of Philippine President Ferdinand Marcos, as Batasan Pambansa Member (1978-1986), as Secretary/Minister of Finance (1970-1986) and Governor for the Philippines in the World Bank and Asian Development Bank (1970-1986).

Virata obtained his BS Mechanical Engineering and BS Business Administration (cum laude) degrees from UP in 1952 before finishing his Master of Business Administration major in Industrial Management from the Wharton Graduate School of the University of Pennsylvania in 1953. He was conferred the Doctor of Laws degree (honoris causa) by UP in March 1976.—AKR


Photo credit: http://www.wharton.upenn.edu/125anniversaryissue/virata.html